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Prada designs a capsule collection for Carrefour
Madrid - Taking a step further in that progressive
strategy that the large distribution centers are taking to strengthen
themselves in their fashion chapter, a trend that has experienced a more than
remarkable sharpness as a result of this coronavirus pandemic, the Carrefour
chain has just put for sale a new capsule collection designed by Agatha Ruíz de
la Prada.
Aimed at a child audience from 3 to 12 years old, the
collection is made up of different swimwear, such as briefs, swimsuits and
bikinis, which we will find together with T-shirts, beach dresses, flip-flops
and up to four models of long-sleeved pajamas. already thought for the
"Back to School" that is approaching and available in sizes ranging
from 2 to 3 years and 15 to 16 years. A set of garments, all of them
decorated with fun prints and made in refreshing combinations of summer tones,
already on sale both through Carrefour's physical centers and through its
online commerce page, which promise to become a claim among the wide range of
fashion that Carrefour has.
“Within my obsession with democratizing fashion”, Ágatha
Ruiz de la Prada accurately explains, through a statement released by the
hypermarket chain, “I am happy to be able to launch this capsule collection of
children's bathroom with such an important chain like Carrefour ”.
Meanwhile, on the part of the hypermarket chain, they
highlight their determined commitment to continue with "this type of
collaboration with a view to the summer campaign". "A launch
formula" on their textile offer, which, they emphasize, follows
"other types of agreements such as the successful participation of
influencers Mery Turiel or Rocío Osorno" in the promotion of some of the
latest Tex collections, Carrefour's own fashion brand.

Bet on a more sustainable fashion, at affordable prices
With a highly active presence in Spain in a role that it
exercises through an omnichannel, multi-format and multi-brand model through
which it manages, in our country alone, 204 hypermarkets, 112 Carrefour Market
supermarkets, 978 Carrefour Express and 29 Supeco supermarkets, points physical
to which should be added its online sales platform, Carrefour, following these
trends that we anticipated at the beginning of this article, has only
intensified its commitment to fashion over the last few months. A strategy
that, in his case, has been accompanied by a greater boost from his fashion
brand “Tex”. A firm that just a few weeks ago announced the launch of a
new women's collection, made up of more than 1,400 items made from fibers of the plant
origin,
"Tex, Carrefour's fashion brand, aims to bring the
latest trends to all members of the family with exclusive and current designs,
with high quality and affordable prices," they detail from the hypermarket
chain. A policy that continues to be the same as that of its other lines
of business, and that now, in terms of what specifically concerns the field of
fashion, Carrefour has been developing starting from a well-established base in
its sustainable and sustainable commitments. environmental A sample of
responsibility towards the natural environment, which has already led them to
launch proposals such as a wide collection of intimate clothing made from
recycled fibers, “which allow to conserve resources, reduce waste and reduce
the emission of gas from greenhouse effect".
"The development of all these products", they
add from Carrefour through a statement, "responds to the chain's
commitment to society and the environment." A duty, they say, which
they give a good account of "facilitating access to their customers to
sustainable products with prices for all budgets."
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