Madrid - On the occasion of the celebrations of the last
edition of the international event around the world of surfing "Abanca
Pantin Classic Galicia Pro 2021", a contest included in the techwadia. World Tour of
the World Surf League (WSF) that took place at the beginning of this In the
same month of July, the company Belda Lloréns, through its brand of sustainable
fibers Ecolife Yarns, decided to launch a collection of sustainable garments
inspired by this competition and the world of surfing.
Made from recycled yarns, a raw material to which the
Spanish company is specialized, the garments in the collection were put on
sale, within the framework of the same competition, under the label
“PantínxEcolife”. A proposal thus integrated by a set of different pieces
with comfortable and fluid lines, among them we found from different models of
t-shirts, to sweatshirts or cloth bags. Designs that were carried out by
Ana Pena, a designer with a long experience working for companies like Inditex,
and all of them made from recycled yarn and decorated with different motifs in
reference to sports competition. An event in which Ecolife also
participated as a sponsoring company, while Paco Mataix Solano, executive director
of the company,
“Through this long-term collaboration and association
with the Abanca Pantin Classic Galicia Pro”, the textile company itself
explains in a statement, “Belda Lloréns strengthens its commitment to
sustainability, savings, beach cleaning and sports ”. And all this while
also participating in "one of the most important international surfing
events, sponsoring and launching the PantínXEcolife collection made with
recycled yarns".
Making the fashion industry more sustainable: How to
do it?
We are in the year 2020 and in the consequences of the
coronavirus pandemic. As described above, there were several catalysts in
the early 1990s and in 2013, so the focus was refocused on the impact of the
fashion industry. Stoutenbeek points out that the corona pandemic has put
the focus on the sustainability of the sector and the human side of the
production chain. Reports have come to light of brands canceling orders or
refusing to pay, and these decisions affected people at production sites in faraway countries, who often do not have a living wage. Once again, it was
clear that things had to change. The fact that the current fashion system
is no longer viable was also evident in the massive appeals of various groups
of designers and professionals in the sector. Just think of "A letter
to the fashion industry" by Dries van Noten or Giorgio Armani, who also
spoke about it. Stoutenbeek already felt in January 2020, just before the
global pandemic, that something was changing. He sincerely hopes that real
change can now take place, but calls it regrettable that, as with Rana Plaza, a
catastrophe has to occur for greater attention to be paid to sustainability
issues in the industry. just before the global pandemic, that something
was changing. He sincerely hopes that real change can now take place, but
calls it regrettable that, as with Rana Plaza, a catastrophe has to occur for
greater attention to be paid to sustainability issues in the
industry. just before the global pandemic, that something was
changing. He sincerely hopes that real change can now take place, but
calls it regrettable that, as with Rana Plaza, a catastrophe has to occur for
greater attention to be paid to sustainability issues in the industry.
According to Stoutenbeek, brands think that they always
have to do things perfectly and immediately. "Certainly, it was like
that before. If you wanted to operate on sustainability, you had to be very
tough. Today, young brands want to collaborate and improve the industry
together, but there are still brands that do not want it. Brands that they have
a total rejection of the fashion industry, but as a result they sometimes fail
to reach the target audience they want to reach to bring about change.
" The entrepreneur says that every step forward
counts. "One brand focuses on salaries, another on materials. It is
important that brands have an intrinsic motivation to be more sustainable and
constantly challenge themselves. For example, ArmedAngels and Patagonia, remain
very critical of themselves. They constantly review what they can do
better, because what was good last week is not good now. That can be
exhausting at times, but it's good that they keep challenging
themselves. They say they keep the best, but they also keep looking for
better alternatives. "
How long it will be before the fashion industry becomes
significantly more sustainable and / or circular remains
unknown. According to research conducted by The Business Research Company
in 2020, the sustainable fashion market will grow to a market value of $ 9.81
billion in 2025 and $ 15.17 billion in 2030. So the fashion segment is expected
to grow sustainable, but it remains to be seen whether it will actually go that
fast. Hopefully another global catastrophe is not necessary to give
industry pause. Let's hope better times come.
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